Competitiveness

This is a measure of how well the company performs relative to others offering same products/services. This measure could be; Growth, Market share or Profitability.
One should understand the parameters on which companies compete. these include; Price, product differentiation, Quality, Reliability, Flexibility, New product development and so on. Therefore its a matter of becoming a niche on any of the above that you ca do best and capitalize to gain competitiveness in the market.

It is most likely that companies fall out of business because they fail to:
- Capitalize on their strengths
- Recognize threats
- identify their distinctive competencies
- develop appropriate strategies to gain competitive measures.
The strategic planning model below could make a difference.try it